How do you encourage travelers to act more sustainably – without bans, sacrifices, or moralizing? The new guide for effective sustainability communication in tourism by Futouris offers an innovative approach. It focuses on the principle of “nudging” – small, targeted stimuli that intuitively encourage people to behave more environmentally friendly.
Kategorie: Communication
Guidelines for Sustainable Tourism Communication
This document offers 10 guiding principles with explanations and concrete examples of how sustainability can be successfully communicated and was created as part of the joint project “Communicating sustainable travel offers successfully” by Futouris and Global Communication Experts.
Criteria for Sustainable Press and Fam Trips
As part of the joint project with the Spanish Tourist Office in Berlin, criteria were developed for the more sustainable design of information and press trips.