Workshop kick-off and surveys on sustainable communication methods in Finland
As part of a Futouris project in collaboration with Visit Finland, Christian Baumgartner and the DMO of Ruka-Kuusamo, effective communication methods are being investigated to make potential guests aware of more sustainable travel offers. In a workshop in Kuusamo, existing regional sustainable offers were evaluated and a concept was developed based on this, which will be tested in a pilot project and later shared throughout Finland.
Which communication methods are most effective in making potential guests aware of a destination’s existing sustainable travel offers? Futouris is addressing this question in a collaboration with Visit Finland, Christian Baumgartner from response & ability and the Destination Management Organization (DMO) of Ruka-Kuusamo in north-eastern Finland, using the region as a case study.
During a motivating workshop in Kuusamo in February, regional stakeholders have already evaluated the status quo of sustainable tourism offers in the region and their communication to tourists. Based on these evaluations, a concept for effective communication is currently being developed in close cooperation with the Ruka-Kuusamo Tourism Association as part of a scientific project.
The scenario technique is being used to test which communication strategy has the greatest influence on the decision-making behavior of the guests surveyed on three different topics.
Some of the designed measures and strategies are then implemented in a pilot project in the region by the tourism association. The resulting findings and the advice derived from them will then be shared with all Finnish destinations and the tourism industry.
